We have worked with a wide cross section of organisations within the independent living and Assistive Technology fields.

We have also worked with several academic partners and are currently involved in a number of future-focussed industry/academic research projects.

Days Healthcare UK Ltd.

Years Ahead has enabled our business uncover significant insight into the needs of a broad range of stakeholders bringing the potential for Days Healthcare to create real competitive advantage and transform the Independent Living market.

Our people now have more empathy with the issues facing consumers and carers and this reflects positively in the way we go to market

Steve Holton

Director and General Manager

Days Healthcare UK Ltd.

Objective:

To help Days Healthcare UK Ltd develop a more consumer focussed,and differentiatied, approach to the Independent Living Market, so that it can maximise the commerical benefits as the sector opens up and moves towards the mainstream.

What we offered:

Development discussions with the new management team and analysis to identify new opportunities:

  • To design, implement and analyse a major research programme with both trade and consumers to gather objective research data upon which to build a sound commercial strategy, allowing the organisation to differentiate itself;
  • To provide input and advice to help develop a strategy that meets the needs of the market place in a more consumer focussed way;
  • To undertake our work with Days Healthcare in a way that ensures that everyone working within the organisation buys into and contributes to the process of change; understanding how they can play a part in delivering growth and improved results;
  • To provide input and advice for trade communication programmes to launch a series of new initiatives;
  • To design and deliver a brand new added-value services through our UK network of consultants and healthcare professionals; from individual assessment services for consumers through to bespoke remote and face to face training courses.

Days Healthcare UK Ltd asked us to help them develop a more consumer focussed, and differentiated, approach to the Independent Living Market

Days Healthcare UK Ltd.

Years Ahead has enabled our business uncover significant insight into the needs of a broad range of stakeholders bringing the potential for Days Healthcare to create real competitive advantage and transform the Independent Living market.

Our people now have more empathy with the issues facing consumers and carers and this reflects positively in the way we go to market

Steve Holton

Director and General Manager

Days Healthcare UK Ltd.

Objective:

To help Days Healthcare UK Ltd develop a more consumer focussed,and differentiatied, approach to the Independent Living Market, so that it can maximise the commerical benefits as the sector opens up and moves towards the mainstream.

What we offered:

Development discussions with the new management team and analysis to identify new opportunities:

  • To design, implement and analyse a major research programme with both trade and consumers to gather objective research data upon which to build a sound commercial strategy, allowing the organisation to differentiate itself;
  • To provide input and advice to help develop a strategy that meets the needs of the market place in a more consumer focussed way;
  • To undertake our work with Days Healthcare in a way that ensures that everyone working within the organisation buys into and contributes to the process of change; understanding how they can play a part in delivering growth and improved results;
  • To provide input and advice for trade communication programmes to launch a series of new initiatives;
  • To design and deliver a brand new added-value services through our UK network of consultants and healthcare professionals; from individual assessment services for consumers through to bespoke remote and face to face training courses.

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Mangar International Ltd

Mangar International has worked closely with Years Ahead to develop a web-based tool to assist potential users of our equipment to ensure that they are meeting their needs with an effective and exact solution. By answering simple questions the user is guided to tips and product recommendations.

The input from the Years Ahead team has been professional and clear thinking from the inception of the project, and has added value to the offering. We are now moving onto phase two of the programme and are working closely with the team at Years Ahead. We see this as a long term relationship.

Andrew Stephenson

Sales and Marketing Director

Mangar International Ltd

Objective:

To help Mangar International Ltd develop their proposition to appeal to a wide audience of older consumers in the UK, USA and Europe.

What we offered:

  • The design and development of a bespoke, interactive, electronic programme to support both consumers and staff with trustworthy, in-store information and advice.
  • The development of consumer (older and disabled people and their relatives) information, hints and tips to maximise daily routines and conserve energy for leisure pursuits or other interests.
The prototype programme was successfully launched at NAIDEX 2009. Further work is now underway to integrate the programme with Mangar International’s website

Mangar International Ltd asked us to help them develop their proposition to appeal to a wide audience of older consumers in the UK, USA and Europe.

Mangar International Ltd

Mangar International has worked closely with Years Ahead to develop a web-based tool to assist potential users of our equipment to ensure that they are meeting their needs with an effective and exact solution. By answering simple questions the user is guided to tips and product recommendations.

The input from the Years Ahead team has been professional and clear thinking from the inception of the project, and has added value to the offering. We are now moving onto phase two of the programme and are working closely with the team at Years Ahead. We see this as a long term relationship.

Andrew Stephenson

Sales and Marketing Director

Mangar International Ltd

Objective:

To help Mangar International Ltd develop their proposition to appeal to a wide audience of older consumers in the UK, USA and Europe.

What we offered:

  • The design and development of a bespoke, interactive, electronic programme to support both consumers and staff with trustworthy, in-store information and advice.
  • The development of consumer (older and disabled people and their relatives) information, hints and tips to maximise daily routines and conserve energy for leisure pursuits or other interests.
The prototype programme was successfully launched at NAIDEX 2009. Further work is now underway to integrate the programme with Mangar International’s website

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Twyford Bathrooms

Working with Years Ahead has helped Twyford understand the needs of older consumers better and, in turn, have made available a much more design led product portfolio. Through their professional expertise we are now able to offer a wider range of more inclusive products, which are undoubtedly the best choice in the market today.

Karen Jervis

Marketing Communications Manager

Twyford Bathrooms

Objective:

To improve business within the 50+ and disability market, by helping to develop Twyford’s products and marketing amongst this group of consumers

What we offered:

  • Working with the product development team on new product design
  • Advice on widening the profile within the Healthcare and allied professions, such as Occupational Therapists, and amongst other pertinent customers groups
  • To provide support for PR events
  • To undertake product research with older consumers

We were asked to improve business within the 50+ and disability market, by helping to develop Twyford’s products and marketing amongst this group of consumers

Twyford Bathrooms

Working with Years Ahead has helped Twyford understand the needs of older consumers better and, in turn, have made available a much more design led product portfolio. Through their professional expertise we are now able to offer a wider range of more inclusive products, which are undoubtedly the best choice in the market today.

Karen Jervis

Marketing Communications Manager

Twyford Bathrooms

Objective:

To improve business within the 50+ and disability market, by helping to develop Twyford’s products and marketing amongst this group of consumers

What we offered:

  • Working with the product development team on new product design
  • Advice on widening the profile within the Healthcare and allied professions, such as Occupational Therapists, and amongst other pertinent customers groups
  • To provide support for PR events
  • To undertake product research with older consumers

Read more...

Which? Magazine

Years Ahead brought great practical and strategic knowledge and experience of the needs of older consumers who experience difficulties with aspects of daily living to the table.They advised on developing the assessment materials we used, offering a huge amount of valuable advice and expertise during the project.

What was fantastic about working with Years Ahead was their flexible approach: I always felt the project was a priority for them and that they went out of their way to accommodate us.

Joanna Pearl

Senior Health Researcher

WHICH? magazine

Objective:

To provide advice and expertise in setting up a mystery shopping exercise to test the extent to which selling in the home complies with industry codes of practice.

What we offered:

  • Expert guidance on independent living product ranges that are sold in the home
  • Support in developing a realistic scenario that would test compliance with the British Healthcare Trades Association Code of Practice.
  • Review of data and material gathered during the research.

We provided advice and expertise in setting up a mystery shopping exercise to test the extent to which selling in the home complies with industry codes of practice.  

Which? Magazine

Years Ahead brought great practical and strategic knowledge and experience of the needs of older consumers who experience difficulties with aspects of daily living to the table.They advised on developing the assessment materials we used, offering a huge amount of valuable advice and expertise during the project.

What was fantastic about working with Years Ahead was their flexible approach: I always felt the project was a priority for them and that they went out of their way to accommodate us.

Joanna Pearl

Senior Health Researcher

WHICH? magazine

Objective:

To provide advice and expertise in setting up a mystery shopping exercise to test the extent to which selling in the home complies with industry codes of practice.

What we offered:

  • Expert guidance on independent living product ranges that are sold in the home
  • Support in developing a realistic scenario that would test compliance with the British Healthcare Trades Association Code of Practice.
  • Review of data and material gathered during the research.

Read more...